WHOOP Raises $200 Million at $3.6 Billion Valuation

WHOOP is now the most valuable standalone human performance company in the world. The past twelve months have been marked by rapid growth in WHOOP membership and additional product enhancements to its technology. WHOOP is a personalized 24/7 digital fitness and health coach that helps people unlock their inner potential and make meaningful lifestyle changes via actionable feedback on sleep, recovery, and strain.

Founder Story

Ahmed grew up loving sports and exercise. Many of my childhood heroes were athletes. He was recruited to Harvard and became Captain of the Men’s Varsity Squash Team. As a D1 athlete, he was amazed by how little I knew about my body. He became inspired by a simple idea: Humans, especially athletes, could optimize their daily performance. Optimizing performance was not a random sequence of events and decisions, but rather a systematic approach to understanding your body.