Careers in Product Marketing

Turner Booth was the long snapper at the University of Michigan before a short stint in the NFL ending abruptly due to injury. When his football career was over Booth attacked his career with the same tenacity and found much success in his various career stages since. Booth became an advisor to Uru because he passionately believes in their mission of shining a light on opportunities for elite athletes while coaching them through the next phase of their lives & he personally believes that athletes make the best employees.

Booth is now the co-founder and managing partner of Cochran Booth & Co. Booth participates in all investment decisions and oversees the day-to-day operations of the firm. Before founding Cochran Booth & Co., Booth was Vice President and Assistant General Counsel at Cantor Fitzgerald in New York City. At Cantor, he served on the executive credit committee for real estate investments, coordinated the acquisition and disposition of commercial real estate assets and companies, and organized the origination and securitization of more than $5B of debt secured by commercial real estate. Previously, Booth was an associate at the real estate finance group at Winston & Strawn LLP.

Booth success is much to credit to how he works with others and claims that real estate and investing are great team sports. "Athletes can do very well in this career if the find a mentor and are committed to finding how to create value."

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What did you learn through sports that helped you thrive in the business world? And how did it prepare you?

When athletics are a big part of your life, you learn how to compete every day – in the gym, on the field, studying film, getting the right amount of rest – you’re always competing. Every day is filled with wins and losses. Great athletes learn from their wins and losses and get back to work on accomplishing the primary goal. Life works the same way. You need to keep show up, compete, learn, and repeat. As an employer myself now, I’m looking for smart athletes. If you’re smart and you bring the determination of an athlete to the workplace, you won’t lose.

What advice would you give our Uru athlete community as they're looking for 'What's next?' and seeking to build meaningful careers off the field?

Uru is all about shining a light on opportunities for elite athletes and coaching those athletes through the next phase of their life.

The opportunities are actual jobs, internships, and careers. As an employer, I’m always looking for smart individuals that have an athletic mentality – someone who knows how to show up, work hard, and get the job done. I’m committed to working with Uru to find my next employee.

Regarding coaching, take advantage of Uru’s network of current and former athletes who are living the experience of locker room to board room. Uru is your access to that network and the information and inspiration you need to make informed decisions. Uru is your coach for translating your commitment and energy to sport to your career.

Why are you excited about Uru's mission and what made you get involved?

When I met Ainsley, I was immediately impressed with her drive and passion for Uru. I realized the potential impact of what she was creating and knew I had to invest and help her in any way I could. 

If you are an athlete at a high level – college, professional, Olympian, etc. – a huge part of your life is putting energy into your sport. Your days/weeks/years are structured around your sport. You’re training and competing all the time. It’s a huge commitment, and there is something special about the athletes that are willing and capable of committing and working in that way.

Now consider that most elite athletic careers wind down for athletes in their 20’s or, if they’re lucky, their 30’s. As an athlete, what do you do with that energy and that commitment when your athletic career slows down or ends? To me, this is where Uru has the potential to be very special - because nobody else, not a single website, organization, or alumni association, is doing a great job at answering the question: ‘What’s next?

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Stephanie Martin is a communications executive, company advisor and athlete advocate who has 20+ years of experience in global communications, sports marketing and ESG strategies.

Stephanie held communications and marketing leadership roles in Fortune 500 companies such as Meta (formerly Facebook), The Home Depot and Albertsons, and major sporting events including Super Bowl 50, the 34th America’s Cup and Rugby World Cup Sevens 2018. Today she leads global communications for Dapper Labs, the web3 technology company behind NBA Top Shot, NFL All Day and the Flow blockchain and Dapper Wallet.

Having worked with athletes throughout her career, Stephanie also co-founded the consultancy BFWD to help athletes with their brand strategy, and serves as an advisor to the Players Media Group. She is also a certified independent board director.

A frequent speaker, panelist and moderator on athlete brand and brand strategy, Stephanie is also an adjunct professor in brand and communications for the University of San Francisco's Sports Management Masters program; a certified Myers-Briggs Type Indicator practitioner, and the co-author of the book Big Game, Bigger Impact: How the Bay Area Redefined the Super Bowl and the Lessons Learned that Can Apply to Any Business, which chronicles the hosting of Super Bowl 50.

Stephanie was also a member of the Tufts national champion sailing team and past US Team Racing National champion. She currently serves as an advisor to the St. Francis Sailing Foundation, and is a supporter of the Treasure Island Sailing Center

Stephanie graduated with a B.A. in English and received her M.A. in Communication Management from the University of Southern California.

Founder of Huffman Basketball Elite Training, a Michigan-based youth skill development camp, app (train anytime, anywhere), and small group workout provider.  Co-founder of Swish House, the basketball fitness company.Tagged as a top Medium writer in travel, sports, and self-improvement. My work has been curated by Medium's premier publications: LEVEL, Sports Raid, Data-Driven Investor, The Ascent, The Startup, and the Writing Cooperative.In my first year of pro head coaching, I led Belgium's Okapi Aalstar to a Final Four cup appearance.

Malcolm Lemmons is a former professional athlete turned entrepreneur and author. He is the founder of The Hype Report, a newsletter providing the latest stories and insights at the intersection of sports and web3. He is also a 2-time author of Lessons from the Game, and Impact Beyond the Game.

Malcolm has been featured in and contributed to publications such as Huffington Post, Front Office Sports, and MLB Network. Lemmons is passionante about empowering athletes with knowledge and confidence.

Kirby Porter is the founder of New Game Labs, a platform for creators in sports. In her journey from Harvard Women’s Basketball to the sports industry, she began in marketing roles at PepsiCo Sports and Will Ventures while also following her passion for athlete empowerment as a content creator, launching podcasts like Court to Corporate.

Along the way, she's been recognized as a rising leader in the sports industry as a recipient of Sports Business Journal's 30 Under 30 and Front Office Sports Rising 25.

New Game Labs is her next step in helping athletes and creators reach their business potential. Learn more here.

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I am a former professional athlete, considered one of the greatest athletes in history. I'm now pursuing mechanical engineering to help make things that contribute to society.

Throughout my athletic career I strove to exemplify sportsmanship, virtue, passion, and strength of will; my ultimate goal was to use my abilities to advance the limits of human performance and inspire people in the process. I was known for my versatility, consistency, and ability to perform well in a wide range of disciplines.

I retired at 29 after a decade in sport. As a result of this career I have significant knowledge of: various components of human performance (products, services, environmental and human factors, sport psychology); elite athletics, training, and injury prevention and recovery; national and global branding, sports marketing, commercials, contracts, agents, and public speaking; international cultures and high performance teams.I retired mostly because I wanted to contribute to the collective progress of society in a more material way before I ran out of life to do so. I moved to San Francisco to learn about building technology and companies. I networked for a year then worked at a software startup for another year. From these experiences I determined that if I was to be part of some of the things I think are important I needed a fundamental understanding of reality (science) and how to build things in it (engineering). So I started studying mechanical engineering in July 2019 because I think it's arguably the most versatile discipline. At the same time I started working at Intel on sports performance technology using computer vision and AI. As a result of these experiences I have good knowledge of: various components of start ups and large corporations (recruiting, legal, compliance, finance, fast and slow moving business/product innovation), computer vision capability and applications, product development, engineering teams, physics, thermodynamics, and materials.

After taking 2021 and some of 2022 off school to finish the Intel project, the target for completion is late 2023/early 2024. My interests are energy (or resources, in general), human performance, and space.